Category Archives: News

Meetoo Partners With Crystal

Meetoo, the real-time messaging and polling app for meetings and educational events, has formed a partnership with audience engagement specialist Crystal Interactive Meetings, that will see Crystal providing a comprehensive customer support service.

The Meetoo platform, which can be downloaded onto any mobile device, has become a key player in the audience engagement technology market since its launch in 2014, with a strong take-up from clients subscribing on an annual licence basis for multiple events and large audiences.

Meetoo Managing Director for corporate meetings and events, Robbie Vigers said: “Our clients have, up until now, been able to access our support resources and teams online or by phone or e-mail.  Now, in partnering with Crystal, we’ll be able to offer them a more comprehensive range of service packages to suit their meeting type, environment or objectives.

“Crystal’s long-standing experience in audience engagement technology – together with their hands-on expertise in working with organisers, speakers and delegates, will take Meetoo’s customer support service to a whole new level.”

Crystal Interactive Meetings Managing Director, Chris Elmitt said: “We’ll be able to enhance the quality of large meetings in any number of ways, from advising clients whether in-house Wi-Fi is sufficient, to helping to encourage more delegates to install Meetoo pre-event, and ensuring that interactive sessions run smoothly, in the room, on the day.”

The Meetoo app was designed to offer a simple, effective and affordable audience engagement tool, making it easy for speakers to create polls and publish them for delegates to vote immediately on their smartphones and tablets.  Elmitt sees the support to be provided by Crystal Interactive Meetings as bridging the gap between a go-it-alone platform and a totally-supported service.

“Our collaboration with Meetoo highlights the role that can be played by an expert service provider in optimising the performance of audience engagement tools,” he added.  “As well as providing on-site technical support, we can help refine content to gain maximum value information exchange, and then assist in getting the largest possible number of delegates to engage with the interactive process.  Crystal is ideally placed to provide this service for a wide range of event tech companies and we see this very much as a natural extension to our offering.”

Participants Collaborate On App Best Practice

On Thursday 20 April over 50 event professionals attended our latest Event App workshop at etcvenues County Hall in London.

During the 2 hour session, we heard some top tips from the Crystal team on how to maximise app adoption and engagement. We also heard from panelists Emily Magee (PwC), Martin Compton (River Agency) and Richard Mansell (JB Communications) on their real-world experiences of sourcing and managing event apps.

To conclude the session the participants joined together for an interactive group discussion, using Crystal’s Collaborate tool, to highlight common areas of concern when using an event app and how to overcome them.

Hackathon Outcomes by Most Liked

1. Think about design and comms from delegate perspective. Share benefits to them of the content and capability of the app (Adoption & Communication)

2. How to keep the app interesting (Driving engagement)

3. Define audience clearly (Adoption & Communication)

4. Communication strategy pre-event (Driving engagement)

5. Setting clear objectives (Measurement, Evaluation & ROI)


Event App Workshop Invite

It has been an exciting start to life as the newly-formed Crystal Interactive Meetings following our acquisition of IML’s UK live meetings business from Lumi.

We have worked on some brilliant events over the last few weeks, and as we approach the midst of the spring event season, I’m delighted to invite you to our next Event App Workshop at the stunning etcvenues County Hall.

During the workshop we will share our knowledge, expertise and best practice on how to use event apps, hear from a panel of event managers on their app deployment experiences, and provide you with opportunities to network and share ideas with other participants.

At the workshop, you’ll learn:

– Tips to maximise adoption and utilisation
– How to enhance engagement and increase ROI
– How experienced event managers are using event apps

Date and time: Thursday 20 April 2017, 1000-1200

Screen Shot 2017-04-04 at 09.47.16

Be Inspired

Be Inspired.

Today we launch our Confex campaign and this year we are looking at the theme of inspiration: the times we have been inspired by the impact technology has made to a meeting or event.

We will be sharing some of our experiences on our stand E2T and we will be asking you for your own stories: when you have been inspired by the difference technology has made at your event or an event you have attended or seen.

Why Be Inspired?

When visiting the Event Tech Live exhibition in November, I spoke to a friend and client, Richard Elson, about his experience of the show. Richard said, “I saw what I think is a pile of clever innovation but no-one was very distinctive in what their technology could do and, worse, no-one could describe to me what difference their technology makes to the lives of the average participant.”

In an industry which deals so heavily in unique occasions focused on the delegate experience we, as event technology providers, have to play our own part in explaining how we contribute to the overall outcome. And it doesn’t have to just be the huge LED-festooned Olympic opening ceremony we focus on – but rather on the difference we make to delegates’ experiences each and every day.

Since my conversation with Richard, we have resolved to be distinctive, and to focus on the difference our technology can make to your meetings. Confex is our first opportunity to try out our new approach.

So if you are visiting Confex, come and see us and share your inspiration, and find out from the Crystal team the most inspiring examples of event technology in real life events. If you are not coming, feel free to share your story using the #loveinteractive and we will put them on the stand.

I look forward to seeing you there.

Your Showcase Experience

On Thursday 16 February, 100 event professionals joined the Crystal Interactive Meetings team for a highly interactive workshop to learn more about audience engagement at events and experience our technology in a live conference setting.

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In one activity, we asked the audience to describe their experience of our showcase in 3 words. Below is a word cloud of their responses.

Word Cloud

Ways To Engage Your Audience

I am delighted to invite you to our first Audience Engagement Workshop following our recent acquisition of IML’s UK live meetings and event business from Lumi. This makes Crystal Interactive Meetings the largest event tech company in the UK.

During the workshop we will share the benefits of the acquisition for you, discuss our findings and thoughts on event technology and measuring engagement, and provide you with opportunities to network and share experiences with the other attendees.

At the workshop, you’ll learn

How different event technology fits different meeting types
Practical hints and tips on how to implement event technology for maximum audience engagement
How the use of technology can help focus and energise your audience

Date and time: 16 February 2017, 10:00 – 12:00

Our venue is the just opened etc Venues at County Hall, London

Crystal Workshop

*This event is free to attend. Space is limited.

QuickMobile and Crystal Form Strategic Partnership

Audience engagement specialist Crystal Interactive Meetings, which ten days ago became the UK’s largest event technology company, has signed a strategic partnership with Canadian-headquartered mobile app developer QuickMobile.  The relationship gives Crystal the rights to resell the QuickMobile app in the UK and to support clients at events overseas.

Chris Elmitt, Managing Director of Crystal Interactive Meetings said: “The QuickMobile app has proved itself to be robust, scalable, intuitive and packed with event-enhancing features.  We believe that, combined with our broader offering – event app consulting, unrivalled network of onsite event technology specialists and our support for WiFi – we’re ready to meet clients’ needs for a full-service partner to deliver high-profile event apps.”

This offering will particularly appeal to customers who want a branded, own device app that can be downloaded from the various app stores. The QuickMobile app can also be useful for clients looking for an enterprise agreement providing one app to support multiple events over an extended period.”

Scott Lockey, VP Channel Sales and Business Development, QuickMobile said: “Our clients tell us that what sets us apart is not only our industry leading software platform, but also the support we provide to ensure consistent, high quality event delivery. We are delighted that, in Crystal Interactive Meetings, we have found a partner that shares our focus on service and can replicate our standards of delivery for European clients.”

The QuickMobile app was developed to meet the needs of both meeting planners and event attendees.  Organisers can quickly upload speaker lists, add programme content and make schedule amendments before or during the event. They can also monitor delegates’ use of the audience response technology, accessing data gleaned from real-time analytics.

“We know the app’s functionality in measuring audience engagement levels and modifying meeting content in real-time has made it a popular choice, and we expect high take-up levels from the UK market,” added Elmitt.

Earlier this month Lumi, the global market leader in real-time audience engagement has sold its UK business, IML Interactive UK, to competitor Crystal Interactive.

Crystal Acquires IML from Lumi

Lumi, the global market leader in real-time audience engagement has sold its UK business, IML Interactive UK, to competitor Crystal Interactive – creating the largest event technology company in the UK.

Crystal Interactive pioneered delegate engagement via text based interaction while, for the last 25 years, IML has created and led the voting technology market.

Crystal Interactive Managing Director Chris Elmitt said: “The fusion of our two companies completes the audience engagement jigsaw in a way never before achieved. We’re bringing the widest range of audience response solutions together with the greatest experience and expertise in the industry.”

Rob Curtis, Head of Sales said, “We’re excited to bring our technological strength and first class event delivery experience to a company that puts collaboration and event intelligence at the heart of everything it does. Our respective clients will benefit enormously from the industry-leading expertise of both businesses.

The combined company of 35 people will be called Crystal Interactive Meetings and will continue to operate from its two existing locations in London and Hampshire.  Its product and service range will span everything from dry hire and full service delivery of sophisticated voting keypads, through event apps on own device to highly interactive apps on iPads and event consultancy.

“Our specialist subject is high-touch, high-participation events, our approach is to achieve 100% engagement using technology” added Elmitt. “We can help clients seeking ambitious event outcomes to shape the interactive content of their meetings. The scale and range of our combined products and services will be unparalleled and we’ll have strengthened resource to facilitate the collaborative process on-site – which we know results in far higher delegate engagement and improved outcomes from events.”

Crystal Interactive Meetings will continue to develop new event tech solutions and is already committed to support over 600 events in 2017.

About Lumi

For 25 years, Lumi has been driven by the idea that market research can be transformed beyond people’s imagination with a mobile-first approach to gather in the moment responses on hand-held devices. Today Lumi is the global leader in real-time audience engagement technology. Operating from offices in twelve countries, the company’s core technologies and engaging mobile apps are used by hundreds of multinational corporations and their advisers to provide an unparalleled understanding of attitudes, opinion and behaviour in a dynamic and innovative way. For more information, please visit

About Crystal Interactive

Audience engagement specialist Crystal Interactive provides facilitation combined with interactive technology for conferences, forums and consultation processes. The company has pioneered and developed communication systems that allow delegates and participants to share ideas and provide real-time feedback and comment; enabling organisations achieve more from their meetings and events.

Crystal supports some of the world’s leading brands. Its client offering begins during the event planning and formatting stages and continues to the management of the interactive process on the day.

Media contact

Sarah Webster, WWMC, Tel: 07950 035897; e-mail:


Merry Christmas

The Crystal team wish you a very Merry Christmas and a Happy New Year.

Wishing you a happy and prosperous 2017.

Best wishes from all at Crystal.


Hello Battersea!

We’ve recently moved to a lovely new space near the river at Wandsworth Bridge.

Our new address is 8 Square Rigger Row, London, SW11 3TZ

Our telephone number remains the same 020 3176 2000.

Further details and public transport options can be found on our Contact page.

Please update your records.