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Meetoo Partners With Crystal

Meetoo, the real-time messaging and polling app for meetings and educational events, has formed a partnership with audience engagement specialist Crystal Interactive Meetings, that will see Crystal providing a comprehensive customer support service.

The Meetoo platform, which can be downloaded onto any mobile device, has become a key player in the audience engagement technology market since its launch in 2014, with a strong take-up from clients subscribing on an annual licence basis for multiple events and large audiences.

Meetoo Managing Director for corporate meetings and events, Robbie Vigers said: “Our clients have, up until now, been able to access our support resources and teams online or by phone or e-mail.  Now, in partnering with Crystal, we’ll be able to offer them a more comprehensive range of service packages to suit their meeting type, environment or objectives.

“Crystal’s long-standing experience in audience engagement technology – together with their hands-on expertise in working with organisers, speakers and delegates, will take Meetoo’s customer support service to a whole new level.”

Crystal Interactive Meetings Managing Director, Chris Elmitt said: “We’ll be able to enhance the quality of large meetings in any number of ways, from advising clients whether in-house Wi-Fi is sufficient, to helping to encourage more delegates to install Meetoo pre-event, and ensuring that interactive sessions run smoothly, in the room, on the day.”

The Meetoo app was designed to offer a simple, effective and affordable audience engagement tool, making it easy for speakers to create polls and publish them for delegates to vote immediately on their smartphones and tablets.  Elmitt sees the support to be provided by Crystal Interactive Meetings as bridging the gap between a go-it-alone platform and a totally-supported service.

“Our collaboration with Meetoo highlights the role that can be played by an expert service provider in optimising the performance of audience engagement tools,” he added.  “As well as providing on-site technical support, we can help refine content to gain maximum value information exchange, and then assist in getting the largest possible number of delegates to engage with the interactive process.  Crystal is ideally placed to provide this service for a wide range of event tech companies and we see this very much as a natural extension to our offering.”

Participants Collaborate On App Best Practice

On Thursday 20 April over 50 event professionals attended our latest Event App workshop at etcvenues County Hall in London.

During the 2 hour session, we heard some top tips from the Crystal team on how to maximise app adoption and engagement. We also heard from panelists Emily Magee (PwC), Martin Compton (River Agency) and Richard Mansell (JB Communications) on their real-world experiences of sourcing and managing event apps.

To conclude the session the participants joined together for an interactive group discussion, using Crystal’s Collaborate tool, to highlight common areas of concern when using an event app and how to overcome them.

Hackathon Outcomes by Most Liked

1. Think about design and comms from delegate perspective. Share benefits to them of the content and capability of the app (Adoption & Communication)

2. How to keep the app interesting (Driving engagement)

3. Define audience clearly (Adoption & Communication)

4. Communication strategy pre-event (Driving engagement)

5. Setting clear objectives (Measurement, Evaluation & ROI)

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Event App Workshop Invite

It has been an exciting start to life as the newly-formed Crystal Interactive Meetings following our acquisition of IML’s UK live meetings business from Lumi.

We have worked on some brilliant events over the last few weeks, and as we approach the midst of the spring event season, I’m delighted to invite you to our next Event App Workshop at the stunning etcvenues County Hall.

During the workshop we will share our knowledge, expertise and best practice on how to use event apps, hear from a panel of event managers on their app deployment experiences, and provide you with opportunities to network and share ideas with other participants.

At the workshop, you’ll learn:

– Tips to maximise adoption and utilisation
– How to enhance engagement and increase ROI
– How experienced event managers are using event apps

Date and time: Thursday 20 April 2017, 1000-1200

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