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Disruptive Technology

Disruptive Technology That Shaped Crystal

Disruptive technology is a game changer.

Disrupting the status quo offers massive performance improvements, huge cost reductions, or unique new capabilities that traditional approaches simply cannot compete with. Like snakes and ladders, disruptive technology can accelerate your progress or set you back a few squares.

In the first of a two part blog, I recall how Crystal have embraced and adapted to disruptive technology innovations over the past 15 years.

Disruptive Facilitation

Crystal was founded by facilitators with a passion to make the meeting experience more engaging. They were inspired by revolutionary software that allowed meeting attendees to brainstorm ideas, theme, discuss and vote anonymously using networked computers, all in real time.

The desire was to overcome “Death By PowerPoint” at events by changing them from monologues into engaging conversations. This seems pretty obvious today.

Boardroom Meeting

A board meeting with early collaborative technology

Our earliest meetings used laptops running Windows 3.1 connected to a wired network and were limited to meetings with fewer than 30 laptops.

Vadem Clios and WiFi

30 laptops became 30 tables cabaret style for conferences. Have you ever tried cabling 30 temporary conference tables? It’s difficult, error fraught work, it takes a long time and a lot of gaffer tape.

Cabaret Style

A conference with laptops and a wired network

Fortunately, what we now know as WiFi arrived. Wireless networking then required expensive PC Card additions and offered comparatively slow speeds. WiFi was breakthrough technology which removed the pain of networking conference tables together.

Another breakthrough was the launch of a device called the Vadem Clio in 1999. The Clio was a touch screen mini laptop running Windows CE offering instant on. At that time, touch screens were a novelty but for delegates it meant greater ease of use.

The Clio was also lightweight with a battery of considerable stamina. It’s effective 3 hour battery life was just enough to keep them going between breaks before swapping them for another charged set. That’s three swaps a day but no more table to table cabling. 1,000 person conferences with 100+ devices were now a reality.

Electronic Meetings with Vadem Clios

A conference with wireless Vadem Clios running collaborative meeting software

For it’s time, the Clio was the ideal conference companion and, incredibly, still in use right up to 2011.

Portable Power

With business people demanding all day power for their devices, external batteries became available. The triple swap of charged Clios finally became a memory once I uncovered an external battery, on sale in the USA, with the power to charge a Clio for half a day. We found that swapping batteries over was quicker and simpler than swapping the laptops, the shipping charges reduced as well.

The introduction of the external battery doubled our capacity to support events overnight.

Netbooks, Remember Them?

We do. We spent many years looking for the perfect replacement for the venerable but ageing Clio.

Samsung NB30 Netbook

The short-lived Samsung Netbook

Netbooks arrived offering cheap performance, sometimes with a touch screen. Netbooks appeared to be the new disruptive technology.

We flirted with Samsung NB30s but they didn’t offer the breakthrough in performance we needed. The battery was limited, the OS needed time to boot up and the touch screen performance was poor. Overall, the experience did not improve enough from the Clio and, in some respects, it got worse.

The Breakthrough Tablet – iPad

iPad Event Technology

An iPad mini with custom Event App, the latest collaborative Event Technology

I distinctly remember seeing senior staff turn up at conferences with their stylish personal iPads. They looked so pleased with themselves!

I think that senior staff are the catalyst for the rise of the Bring Your Own Device (BYOD) phenomenon.

iPads have caught on big time and, almost overnight, revolutionised event technology possibilities. The beautifully crafted Apple tablet with responsive touch screen, intuitive and stable OS, the stamina of an all day battery, effortless connectivity and an app store meant every event worth attending was now planning to use iPads as a tool for engagement.

Arguably, the iPad is the most disruptive technology we have embraced.

We ditched our netbooks and Clios for what is the largest fleet of event iPad minis anywhere in captivity.

Next Time: Disruptive Software

Desirable iPads are nothing without desirable apps and Crystal didn’t have any yet. In the second part of my blog I take a look at how Disruptive Software combined with iPads has lead to Event Apps.

I also take a peek into my Crystal ball…

Five Ideas To Encourage Delegate Engagement

Encouraging delegate engagement at events is critical to participation and the success of your event. Increasingly over the past couple of years event technology has improved to help meeting owners increase engagement.

The Crystal team have long championed the importance of encouraging delegate engagement. We want passive attendees to become active participants, regardless of whether they have an appropriate smartphone or Twitter account. We encourage engagement by being inclusive not exclusive.

Delegates will engage with and remember your event message and content better when they are involved and indeed when they set the pace, one reason why event formats such as Unconference and Open Space are popular.

Here are my five ideas to help you encourage delegate engagement.

1. Gamification

Many of the social sites we inhabit these days are directly influenced by gamification. You may not have even noticed. But if you are drawn to sites like Twitter, Facebook, LinkedIn, Google+ and many others then you are almost certainly being gamed to some extent. Likes, Follows, Endorsements, Friending, Recommendations, Connections, Badges, Stars and Unlocking Content are examples of features all designed to reward, incentivise and keep us coming back to the site to engage further.

2. Speed Networking

It maybe obvious, but networking at events continues to be one of the most highly rated reasons people attend events. But confident networking is also one skill many of us don’t have well polished. So facilitated networking or networking enabled by technology will become a very popular way for delegates to get more out of meetings. The better the networking experience the better the engagement and the memory of the moment.

3. Self Select Agenda

Enable delegates to self select their own agenda, if possible, in real time. Consider enhancing this activity with 30-45 second video pitches from the presenters to inspire and promote the topic or session.

4. Discuss and Debate

Give delegates plenty of time for verbal debate and discussion to capture the key points which can then be analysed and played back by each group or in summary by the host. One smart improvement we’ve made to our brainstorm technology is the introduction of liking of ideas and comments for immediate, group led analysis and feedback.

5. Personalised Reports

Delegate engagement starts before and continues after the event. When using an event app it’s important that any personal content such as notes are sent out after the event. But what about the other content created? Delegates will have made contacts, sent messages and participated in voting and brainstorm activities (both personal and group). Delegates may be interested in some of the presentations or other event assets. There will be outcomes and activities both personal and shared as a result of the event; so a timely, personalised email containing all this content will help keep the event outcomes at your delegates’ fingertips.


We’ve got the live event experience, expertise and enthusiasm to support you from concept through great project management, to delivery and beyond with our apps running on iPad minis, Airs or Own Device.

If you are interested in the latest custom event app with great advice from the delegate engagement experts contact then get in touch.